Responsible Potty Time With Scott Naturals

IMG_3476I’m all about doing what I can to help protect the Earth, so I’m trying Scott Naturals for the first time this week. So far…I give it an A-. I really buy into the concept and appreciate the awareness Scott’s has brought to issue.

My kids were totally geeked to see the tubeless product they’ve seen on TV numerous times, actually in our house. They think it is cool!

The quality of the paper deserves an A+! It’s premium compared to the many other brands I’ve tried. The overall A- is because I have yet to make it to the end of the roll. So, over my next few visits to the little girls room, I’ll just enjoy the rewarding feeling I get each time I go! (Just a little old fashion potty humor!)

Disclosure of Material Connection: I received this toilet paper sample free from Crowdtap as part of their product review program. I was not required to write a review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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Everyone Thinks They Can Do Marketing

How hard could it be? You just buy a billboard right?

No. I don’t believe I can be a heart surgeon because I’ve played the board game Operation a few times, anymore than I believe I can be an OBGYN because I’m a mother. Yet, marketing is one of those things that everyone thinks they can do…right alongside photography!

Never mind the years of tried and proven research methods and the advanced education that’s required to succeed in the industry. Well, news flash! Real marketing is calculated. You don’t simply spend money on advertising without considering the bigger picture.

Visualscope Studios explains it this way:

“Most people think that if they spend X dollars on their website and online marketing campaign, they will get Y amount of business. If you want to get more business, you just need to spend more money in advertising, right? This is absolutely wrong. Spending more money on advertising does not necessarily mean more business! More often than not, it just means you’ve spent more money, and you now have less money in the bank account. Effective advertising requires you to deliver the right message to the right people at the right time in the right way.”

If you’re guilty of this, consider these recovery steps….

Step 1: Admit you don’t know

The first step to misguided marketing recovery is admitting you don’t know…and it’s really ok not to know. No one is a genius in all areas. Just because you know how to create a Facebook page doesn’t mean you know how to manage it.

Step 2: Trust someone who does know

Stick to what you know and trust those who have the resume to back up what they say they know. I’ve witnessed meetings between marketers and people who have had no working knowledge, education, or proven experience in marketing (but of course they were experts in their own right). Don’t make it hard for the people who are trying to help your business or organization succeed.

How Your Privacy On Your Mobile Device Is At Risk

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You may think what happens on your phone stays on your phone but that’s not completely true.

HP examined over 2,000 apps and 9 out of 10 of the mobile applications they tested revealed some form of serious vulnerability. According to their report, more than 95% of the applications inappropriately accessed private information and 86% of the apps tested didn’t have precautionary systems in place to protect against corruption.

Before you download your next mobile app, beware of the following areas of potential risk:

  • Some mobile apps are able to access the hardware of your device making it vulnerable to deposits of malicious code that can harmful.
  • Some mobile apps may upload your contact lists and store them without your permission.
  • Advertising that occurs within mobile apps is operated by ad networks that may collect your personal information without your knowledge and their use of adware can also make your mobile device run slower, consume data and drain the battery according to a report by TrendLabs.

What most concerns you about the lack of mobile privacy?

BOYZ II MEN Creates Song for Wendy’s With Tweets


Wendy’s partnered with four-time GRAMMY-winning R&B group Boyz II Men to launch a video this week that advertises the return of their pretzel bun burger and chicken sandwich.

“We know Millennials are passionate about ’90s nostalgia, music and humor — and Boyz II Men delivered on all three in its rendition of
#PretzelLoveSongs,” said Craig Bahner, Wendy’s Chief Marketing Officer. “We partnered with Boyz II Men because the group and its members are legends — and it looks like our pretzel bun is becoming one, too.”

Wendy’s isn’t the only one who expects to benefit. In an interview with Black Enterprise Magazine, Boyz II Men explained that they see the partnership as an opportunity to “build their brand and to build relationships”.

3 Ways to Increase Traffic to Your Website

Increasing traffic to your website is easier than you think, and you don’t have to be a web designer or marketing expert to make it happen.

1. USE LONG-TAIL KEYWORDS

Search engines direct people to websites based on the keywords they choose by considering the relevance of those words to particular sites. For example, if you google the word “drinks”, websites appear with information about everything from cocktails and wine to soft drinks and coffee. But, if you type “drinks for kids”, the websites that appear give you information that specifically relates to kid-friendly drinks.

Using keyword phrases or long-tail keywords will make your site more visible to people who are specifically looking for the product or service you offer.

If you feel like this is outside of your level of expertise, consider using a premium service like HitTail.

2. CREATE CONTENT

Social media has quickly become a place for content discovery, so use your website to leverage this opportunity. Integrate a blog into your site and publish content regularly using trending topics or subjects that will grab the attention of your target audience. Find a clever way to relate your business or service to their needs and show them how you can help by including a backlink to your site. Don’t forget to add social media buttons to your posts and pages to encourage sharing.

3. USE MOBILE

Mobile usage is on the rise. On average, people spend more than 15 hours per week using their mobile phone to research products and services, according to a study by Google and Nielsen. Take advantage of the opportunity to refer people to your website through their mobile devices.

You don’t have to be a huge corporation with a big budget to do mobile marketing. You can use your email to send text messages that are 160 characters or less if you know the recipient’s mobile number and carrier.

Simply type in the person’s 10-digit phone number (full number & no dashes) followed by “@” and the carriers string. Here’s an example for Sprint: 01234567819@messaging.sprintpcs.com.

Carrier Email Extension
Alltel @message.alltel.com
AT&T @txt.att.net
Nextel @messaging.nextel.com
Sprint @messaging.sprintpcs.com
SunCom @tms.suncom.com
T-mobile @tmomail.net
VoiceStream @voicestream.net
Verizon @vtext.com (text only)
Verizon @vzwpix.com (pictures and videos)

Hopefully these tips will help you “catch the worm”. Good luck!

Social Media: A Canvas for Creativity

Outside of being messaging platforms and portals for content discovery, social media sites are virtual canvases for creativity.

In many ways, social media has been a canvas for creativity that has drawn awareness to issues, propelled revolutions, prompted conversations between friends and strangers, and connected educators with students in ways that have complemented the traditional learning experience. It’s here that opportunity exists for brands as well.

For example, Lay’s® launched a nationwide campaign called the “Happiness Exhibit” which was a platform to display digital art that featured personal photos of happy people. Lay’s encouraged consumers to submit photos for a chance to be featured on a bag of Lay’s potato chips.

Pedigree® got a piece of the action with their ‘Write a post, help a dog‘ partnership with I Love Rescue Animals. The dog food company vowed to donate a twenty-pound bag of food to an animal shelter for every blogger who wrote about the Pedigree Adoption Drive on their site.

From comedic memes to campaigns like the one artist @GregBurney started when he committed to sketch the first 3,000 new followers he got on Twitter, creativity has exploded on social media from modern-day artists, in their own right.

But, social media offers more than just entertainment. What do you think? How can marketers best capitalize on the behavior of consumers who use social media as a canvas for creative expression?

5 Great Unofficial Blogs

Blogs have emerged as a major contender for news and information. The urgency for brands to create and share content keeps increasing as corporations increase their marketing budgets and work aggressively to implement their IMC strategies.

The momentum isn’t isolated to corporations. Consumers are in on the action too.

You’ve heard the saying, for every real thing there’s a fake? Well, that includes blogs. There are a number of unofficial blogs that publish content about major corporations and if you aren’t careful, you may think it’s the real deal.

Here are 5 unofficial blogs for some corporations you may know:

1. RoyalCaribbeanblog.com
This blog gives you information about everything you wanted to know about cruising with Royal Caribbean International that they don’t tell you. From pictures that show Royal Caribbean’s newest ships being built at the shipyard to customer reviews, you’ll find it all here.

2. Starbucksmelody.com
If you love Starbucks, you’ll love this blog. Melody Overton discusses everything Starbucks and she’s even been featured in a number of online publications including The Seattle Times.

Screen Shot 2014-07-01 at 12.31.05 AM3. The Unofficial Stanford Blog
If you or someone you know is considering Stanford University and wants the entertaining student perspective on what it’s like to attend the unofficial Stanford blog might be worth visiting.

4. All Facebook
If you like to stay current on the latest news and resources, the All Facebook blog has what you are looking for. You’ll find everything from company news to the latest information about FB hacking.

5. Audi Blog
Stay informed about news connected to the Audi brand, watch videos, look at photos and read reviews on the Audi blog.

What other unofficial blogs have you discovered? Leave a comment below.