Increasing traffic to your website is easier than you think, and you don’t have to be a web designer or marketing expert to make it happen.
1. USE LONG-TAIL KEYWORDS
Search engines direct people to websites based on the keywords they choose by considering the relevance of those words to particular sites. For example, if you google the word “drinks”, websites appear with information about everything from cocktails and wine to soft drinks and coffee. But, if you type “drinks for kids”, the websites that appear give you information that specifically relates to kid-friendly drinks.
Using keyword phrases or long-tail keywords will make your site more visible to people who are specifically looking for the product or service you offer.
If you feel like this is outside of your level of expertise, consider using a premium service like HitTail.
2. CREATE CONTENT
Social media has quickly become a place for content discovery, so use your website to leverage this opportunity. Integrate a blog into your site and publish content regularly using trending topics or subjects that will grab the attention of your target audience. Find a clever way to relate your business or service to their needs and show them how you can help by including a backlink to your site. Don’t forget to add social media buttons to your posts and pages to encourage sharing.
3. USE MOBILE
Mobile usage is on the rise. On average, people spend more than 15 hours per week using their mobile phone to research products and services, according to a study by Google and Nielsen. Take advantage of the opportunity to refer people to your website through their mobile devices.
You don’t have to be a huge corporation with a big budget to do mobile marketing. You can use your email to send text messages that are 160 characters or less if you know the recipient’s mobile number and carrier.
Simply type in the person’s 10-digit phone number (full number & no dashes) followed by “@” and the carriers string. Here’s an example for Sprint: firstname.lastname@example.org.
||@vtext.com (text only)
||@vzwpix.com (pictures and videos)
Hopefully these tips will help you “catch the worm”. Good luck!